Midtown Manhattan skyline centered on the Empire State Building at dusk

Hilton East Brunswick Review

A Turnpike-side conference tower that earns its keep on Rutgers weekends: comfortable, competent and easy to reach.

By The Editors

Overview

Let us be honest about what this is: a large highway conference hotel at Tower Center, immediately off Exit 9 of the New Jersey Turnpike, with around 405 rooms and an executive meeting centre doing much of the daily business. Nobody books it for romance. But as a base for central New Jersey it is quietly excellent, ten minutes from Rutgers University and downtown New Brunswick’s theatres and restaurants, and within striking distance of both Manhattan and Princeton.

The rooms are classic full-service Hilton, larger than the area’s newer select-service boxes, with upper floors looking a long way across the Raritan Valley. An indoor pool earns its keep with families in winter, the gym is decent, and the lobby restaurant and bar cover the nights you cannot face driving again. Service has the practised ease of a team that turns over hundreds of conference guests a week without fuss.

Rates are the quiet argument. On non-event weekends this is one of the better-value full-service stays within reach of New York, and on Rutgers football or graduation weekends it becomes the area’s obvious headquarters, so book those months out. Mid-market it may be, but it is the good kind: honest, roomy and exactly where you need it to be.

Let us be honest about what this is: a large highway conference hotel at Tower Center, immediately off Exit 9 of the New Jersey Turnpike, with around 405 rooms and an executive meeting centre doing much of the daily business.

— Luxury Hotel Reviews

Why We Love It

Functional and friendly. Expect name badges in the lobby midweek and wedding parties or scarlet Rutgers gear at weekends; the atrium hums rather than sparkles. It is the kind of hotel where the bartender knows the regular consultants by drink. Nobody is pretending this is Manhattan, and that lack of pretension is its charm. Rooms stay surprisingly quiet given the Turnpike outside.

Rooms & Suites

Spacious by modern Hilton standards, with the brand's reliable beds, big desks and bathrooms that have been refreshed rather than reinvented. Upper floors get long green views across the Raritan Valley and less car-park glare. Ask for a room away from the lifts during conference weeks. Families do well with the doubles; the suites are meeting-friendly rather than glamorous.

Dining

Stay in for convenience, not destination dining. The lobby restaurant does competent American standards and a solid breakfast buffet, and the bar pours honest measures for the after-conference crowd. The better eating is ten minutes away in New Brunswick, where the blocks around George Street run from Ethiopian to white-tablecloth Italian. A proper Jersey diner breakfast nearby is obligatory at least once.

Location

Catch a show at the State Theatre or George Street Playhouse in New Brunswick, ten minutes away, and eat around George Street afterwards. Grounds for Sculpture, forty minutes south near Hamilton, is the area's most underrated day out.

The Verdict

Rutgers families on visit, game and graduation weekends, conference and corporate travellers working the Route 18 and Turnpike corridor, and road-trippers who want a comfortable, well-priced overnight between Washington and New York. Not for anyone seeking boutique character or walkable surroundings; you will drive everywhere, and the hotel sensibly assumes as much.