The Dorian London Review

A characterful, fairly priced Fitzrovia base that spends its budget where guests actually notice.

By The Editors

Overview

The Dorian occupies three joined Georgian townhouses just off Charlotte Street in Fitzrovia, and wears its Oscar Wilde nod lightly: portraits with attitude on the stairwells, green velvet where you expect beige, and a house cocktail called the Basil Hallward. With 49 rooms it sits in that useful London category between boutique posturing and grand-hotel expense, priced for people who plan to spend their days out in the city rather than ordering room service under a chandelier.

Rooms work with the buildings rather than against them, which means charming quirks and the occasional sloped ceiling on the top floors. Expect proper mattresses, Roberts radios, honesty trays stocked from independent London makers, and bathrooms that are compact but done well in brass and glazed tile. The best rooms face the plane trees at the front; the quietest overlook the mews behind.

The ground floor is the social engine: a wine bar with a short, sharp list and small plates that punch above hotel-bar standard, run with the confidence of a place that knows Fitzrovia’s restaurant row starts outside the front door. Staff will book you into the neighbourhood’s tables with genuine opinions about which ones deserve you. That, more than any amenity, is the hotel’s real luxury.

The Dorian occupies three joined Georgian townhouses just off Charlotte Street in Fitzrovia, and wears its Oscar Wilde nod lightly: portraits with attitude on the stairwells, green velvet where you expect beige, and a house cocktail called the Basil Hallward.

— Luxury Hotel Reviews

Why We Love It

Clubby without a membership fee. The green-velvet lounge and wine bar draw a mix of hotel guests, Fitzrovia media types and pre-dinner locals, which keeps the ground floor humming from six onwards without ever tipping into scene. The Wilde theming stays on the right side of witty, a portrait here, an epigram on a matchbook there, rather than a costume party. Staff are young, sharp and genuinely local in their knowledge. Mornings are calm; evenings are the point.

Rooms & Suites

Forty-nine rooms across three Georgian buildings, so expect character over uniformity: high ceilings and tall sash windows on the lower floors, cosier eaves rooms up top with the sloped ceilings that implies. All get excellent beds, Roberts radios, decent desks and compact brass-and-tile bathrooms with strong showers; only a handful have tubs, so ask if it matters. Front rooms watch the plane trees, mews-facing rooms sleep quietest. Light sleepers should skip the first floor above the bar on weekends.

Dining

The wine bar is a legitimate destination: a short list heavy on small growers, a rotating by-the-glass slate the staff actually taste, and small plates, devilled eggs, a very good chicken-liver parfait, that beat most hotel bar menus in the city. Breakfast is cooked to order and unhurried. There is no formal restaurant, deliberately: Charlotte Street's row and Fitzrovia's back-street dining rooms start thirty seconds away, and the front desk's booking instincts are the best amenity in the building.

Spa & Wellness

There is no spa, and the hotel is honest about it. What you get instead is a compact but well-kitted basement gym, in-room massage bookable with a day's notice through a vetted local studio, and bicycles to borrow for Regent's Park, ten minutes north. If a pool and thermal suite are non-negotiable, this is the wrong hotel and the front desk will cheerfully say so. The refund is in the room rate, which undercuts the spa-equipped competition considerably.

Location

Fitzrovia's eating is the attraction: put your name down early at the Charlotte Street institutions, then drink where the locals do on Goodge Street. The Wallace Collection and its glass-roofed courtyard are a fifteen-minute walk west, and Regent's Park's rose garden ten minutes north. On Saturdays, walk down through Soho before the crowds and take coffee in Berwick Street market as it sets up.

The Verdict

Restaurant-first travellers, solo city-breakers and work trips that deserve better than a chain: people who treat a hotel as a well-dressed base rather than the destination. Couples get plenty of romance per pound, especially in the sash-window rooms. It suits repeat London visitors who have done the grand hotels and would rather spend the difference at the tables outside. Families, spa-seekers and anyone needing big-hotel facilities, concierge theatre or a lift to every floor should look west to Mayfair.